L.L. Bean

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L.L. Bean *

L.L. Bean Color Campaign

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Luck of The Flannel

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L.L. Bean

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A Focus on Quality

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Luck of The Flannel · L.L. Bean · A Focus on Quality ·

Our Process

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Plan with Purpose

    We started by picking a color, and that led us to the brand we wanted to illustrate. Naturally green led us to L.L. Bean’s grounded and wholesome feel.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Collaborate Openly

    We thought about what the color green meant to us. We thought of elements found in nature, and experimenting with wrapping different concepts in flannel.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Adapt as Needed

    Our project finally took a direction towards the symbolism with St. Patrick’s Day. Then we started adapting further iterations with refined headlines and taglines

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Deliver with Confidence

    When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.